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NORTHERN RESPONSE’S RETAIL GROWTH AND EXPANSION CONTINUES ACROSS CANADA

TORONTO, CANADA - SEPTEMBER 2011

Northern Response (International) Ltd. reports that their aggressive growth target to become Canada’s leader nationwide in retail placement for television and non-television consumer goods has been met and now surpasses their best expectations for finishing 4th quarter 2011.

Driven by Northern’s strong television presence, retail penetration of more than 40 chart-topping sku’s has been confirmed to include: Miyashi Pillow, Clean and Go Mat, Universal Dip Station, Tower Power, GSPRushfit, Perfect Punch, Total Pillow, Shakeweight, Bun and Thigh Wave, Paint Zoom and Ahh Braa to name a few. In addition to being an award-winning vendor for television items, retail placement across Canada now extends to several non-DRTV lines in fitness, wellness and personal care categories to service the ever-changing needs of the Canadian consumer which Northern’s marketing team actively tracks.

Partnering with key Canadian specialty stores, department stores, and mass merchandising retailers, Northern Response has strategically built a core line up of branded products and continues to sell-through in every major retailer of choice in Canada including Wal-Mart, Canadian Tire, Loblaw, Staples, Sears, Best Buy, Forzani, Costco,Shoppers Drug Mart, Zellers/Target and many others.

Don Cameron, VP of Corporate Marketing said “We’re pleased that the strong numbers from television are translating into mass retail success, leading to core branded items that generate significant sales, taking the volatility out of looking for the next big winner. Our mission has always been twofold: Work with retailers to brand TV items in-line at store-level for as long as possible by providing fresh packaging treatments and media support and in addition, build out extension lines for those brands through established beachheads. Our strategy seems to be working as Canadian consumers continue to demonstrate the willingness to purchase quality Northern products while our retail real estate has nearly tripled in just the past three years. We continue to be a reliable source for what sells for our retailers and Canadian customers and we look forward to maintaining that reputation.”

Northern Response is a full-service direct response, retail Distribution Company located in Toronto Canada. Since 1984 Northern Response has distributed over 1000 infomercials and retail products in Canada and in over 90 countries worldwide.

To inquire about selling your product through Northern Response please contact:

David Baldassi
New Business Mastermind
Northern Response (International) Ltd.
50 Statples Ave. Richmond Hill, Toronto, Ontario Canada L4B 0A7
Telephone: 1 905 737 6698 ext 307
Email: David@nresponse.com
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