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Interwood Marketing Group joins Northern Response International


Northern Response International Ltd. announced today that it has integrated the business operations of Interwood Marketing Group. The two organizations are among the industry's largest and most established international, direct-response television marketing companies. The deal announced today and effective February 1, 2011 also brings together two electronic retailing, industry-founding veterans Rob Woodrooffe, Chairman and CEO of Interwood Marketing and Richard Stacey, President and CEO of Northern Response.

Interwood Marketing was founded by Rob Woodrooffe in 1974, expanded to the United States in 1982, to the United Kingdom and Continental Europe in 1987, and around the world by 1991. As a DRTV pioneer both in Canada and around the world, Interwood was the first company to build an international TV shopping distribution business with over 120 distributors across the globe. Mr. Woodrooffe is a former member of the ERA Board of Directors and was honoured with the ERA Lifetime Achievement Award in 2007. He was also previously a member of the Board of Directors at the Canadian Direct Marketing Association and was also honoured as Direct Marketer of the Year by the CDMA. Mr. Woodrooffe will be Chairman of Northern Response's Advisory Board and will also work closely with Northern Response's production and creative innovation teams. Long time Interwood COO, Silvyn Naidoo, will work in leading the Northern Response Direct-to-Consumer division.

Mr. Woodrooffe noted that "Northern Response's extensive retail distribution capabilities will provide a greatly expanded market for all our products and provide economies of scale and synergies across our combined distribution network. Our combined television and internet sales strengths will create an As Seen On TV marketing power house and will drive all our various sales channels including retail to better serve our suppliers and customers."

Mr. Stacey stated that, "We are pleased and excited to have an industry leader such as Rob serving as Chair of our Advisory Board. Rob and his team at Interwood have built a great organization over 35 years with a peak staff of over 130 employees and have demonstrated an established track record of success with a dedicated and experienced management group with whom we are now looking forward to working together . Interwood has a tremendous portfolio of licensed and proprietary products including Nu Wave Oven (#1 JW rank), Nicer Dicer, Brainetics, DermaWand, Didi Seven and other chart-topping shows which we plan to leverage across our existing sales and distribution infrastructure."

Mr. Stacey added "Our combined customer database will also add depth to our growing e-Commerce business. Interwood's long established international distribution network will complement and further diversify our existing overseas sales and operations. Our combined DRTV airtime contracts will further solidify Northern Response as the dominant holder of DRTV media inventory avails in Canada. Most importantly, Interwood has a multi-national operational infrastructure and is the only company in Canada offering multi-lingual DRTV distribution in Chinese, French, Hindi and other multi-cultural channels through its exclusive media contracts on these foreign language stations."

Northern Response is the largest infomercial company in Canada and the largest international syndicator of third-party DRTV programming in the world. The Company is a multi-channel distributor selling products across a diverse range of platforms including DRTV, live shopping, on-line, print, and retail in over 90 countries worldwide. The company has distributed over 1,000 infomercials since 1984 with global retail sales totalling more than $1 billion dollars. The Company is based in Toronto, Canada.

Joe Mahoney
Chief Financial Officer
Northern Response International Ltd.
50 Staples Avenue, Richmond Hill (Toronto), Ontario, Canada L4B 0A7
Ph: 905-737-6698