Rhonda Shear’s Shear Control™ Panty is Now Available Exclusively at Sears and Hart Stores in Canada

Consumers no longer need to wait a week or pay shipping & handling to get their hands on the much-awaited Shear Control panty. They can drop by the nearest Sears or Hart store, which are the only retailers in Canada to have this hot product available now.

Toronto, ON (PRWEB) June 08, 2012 Comedienne and leader in the lingerie industry, Rhonda Shear, is famous for saying, “Foundation is where fashion starts. But we want our foundation to be comfortable, sexy and undetectable”. Living by this motto, Rhonda developed the Shear Control™ Panty to let women have the comfort they crave, while looking and feeling great too. Torstar Media Group Television (TMGTV) and Northern Response International Ltd (Northern Response) recently introduced Shear Control™ to the Canadian marketplace in partnership with Sears and Hart Stores. Consumers can now forget the anticipation and shipping & handling fees by driving over to their closest Sears or Hart location and picking up the epitome of style and comfort in shapewear.

Shapewear has traditionally had a “no pain, no gain” philosophy. When one thinks about shapewear, it is instantaneous – unattractive, uncomfortable, hot and restrictive. But it’s a love-hate relationship. Shapewear undeniably smoothens, flattens and supports where one needs it the most. Because of this philosophy, women are reluctant to wear uncomfortable shapewear on a regular basis and typically reach for them for special outfits or occasions only.

Enter Shear Control™. Designed for everyday wear, Rhonda Shear brings comfort and sexy together in a Hollywood, pin-up style shaping panty. The panty offers four-way stretch to mold to one’s unique shape and includes a three-layered front panel for focused control near the tummy. The Shear Control™ panty covers from the belly-button to just below the derriere, ensuring a smooth look under any outfit.

A significant problem with many of the shapewear options on the market today is lack of style. Nobody wants to rush to hide or take their shapewear off just because it might be seen. Shear Control™ will have consumers flaunt it. It is lacy and sexy, and nobody will be able to tell that it’s actually shapewear.

Shear Control™ is available in three sizes (medium, large and extra-large) and in three colors (white, nude and black). With a suggested retail price of $19.99, consumers will not have to break the budget to get their hands on Rhonda’s hottest new product. There are over 100 Sears locations and 60 Hart locations in Canada. All locations are currently carrying the Shear Control™ Panty.

Northern Response is the largest infomercial company in Canada and the largest international syndicator of third-party DRTV programming in the world. The company is a multi-channel distributor selling products across a diverse range of platforms including DRTV, live shopping, on-line, print, and retail in over 90 countries worldwide. Northern Response has distributed over 1,000 infomercials since 1984 with global retail sales totaling more than 1 billion dollars. Northern Response is based in Toronto, Canada.